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Digital Marketing Executive

Ghitorni, New Delhi, Delhi, India

Job Type

Full Time

Workspace

On-Site

About the Role

As a Digital Marketing Executive, you will play a pivotal role in driving the brand's online presence and customer engagement. Your primary focus will be on strategizing and executing digital marketing campaigns, with a strong emphasis on Google Ads and Facebook Ads. The ideal candidate should have a minimum of 2 years of experience in successfully managing and optimizing paid advertising campaigns on Google and Facebook to maximize ROI and drive brand awareness.

Responsibilities:

- Plan and execute result-driven digital marketing campaigns across Google Ads and Facebook Ads to increase website traffic, online sales, and brand visibility.

- Perform keyword research, competitor analysis, and ad copywriting to create compelling and highly targeted ads that resonate with our target audience.

- Monitor campaign performance, analyze data, and implement optimizations to improve ad performance, click-through rates, and conversion rates.

- Utilize A/B testing and other performance testing methods to optimize ad creatives, landing pages, and marketing funnels.

- Stay updated with the latest trends, best practices, and algorithm changes in digital marketing and ad platforms to ensure cutting-edge strategies.

- Collaborate with the creative team to develop visually appealing and engaging ad creatives that align with the brand's identity.

- Track and report key performance metrics, providing insights and recommendations to the marketing team and management.

- Assist in managing the brand's social media platforms and organic content, ensuring consistent brand messaging and engaging with the online community.

- Work closely with the E-commerce team to ensure a seamless user experience and optimize the customer journey from ad click to purchase.

Requirements

- Bachelor's degree in Marketing, Digital Marketing, or a related field.

- Minimum of 2 years of hands-on experience in managing Google Ads and Facebook Ads campaigns.

- Strong analytical skills and proficiency in using analytics tools to extract insights and make data-driven decisions.

- Demonstrated experience in optimizing ad campaigns to achieve KPIs such as CTR, CPC, CPA, and ROAS.

- In-depth knowledge of digital marketing concepts, including SEM, PPC, and social media marketing.

- Creative thinking and ability to generate innovative marketing ideas to drive brand awareness and engagement.

- Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.

- Proactive and results-oriented mindset, with the ability to work in a fast-paced and dynamic environment.

- Familiarity with the fashion industry and understanding of the target audience's preferences is a plus.

About the Company

Women's Apparel

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